CEIE's intervention encompasses the following guidelines, considered priorities by its Director and Collaborators:

1. Priority to quality in the provision of healthcare in the area of human reproduction;

2. Focus on the needs of each client and other stakeholders, seeking to ensure their full satisfaction;

3. Transparency and ethics in managing expectations of clients and other stakeholders;

4. Adoption of the best clinical option in ART treatments for each client;

5. Continuous investment in new technical-scientific knowledge of professionals and the organisation;

6. Commitment to continuous improvement of the QMS;

7. Strict compliance with the regulations and legislation inherent to the services provided.